PRP Artefact 1

For the Personal Research Project, my topic is ‘What is the key advantage of real-time rendering for conceptualization’. I am specializing in Architectural Visualization, and this project will prove my theory that for majority of visualization, user interactive walkthroughs is the new media that is widely appreciated and beneficial.

For the first artefact, I wanted to get a general sense of what the public thinks of architectural visualization. So I created a product and got 100 opinions on it from the general public. The product I created was the Emirates Flight Control Tower at Terminal 3 in Dubai International Airport, United Arab Emirates.

I created a series of visualization images and a questionnaire along with it. From the questionnaire, I found out the following;
• 80% of the general public want the images to be more realistic than artistic. There are many companies that provide artistic images to give them an edge or to be different.
• Nearly 60% of the public would not be interested or not bothered if architectural images are advertised. In Dubai, many visualization images of buildings and skyscrapers are advertised, and many people just ignore them.
• 45% of people said images are not enough and that along with the technical drawings; they would want a user interactive walkthrough as well.

For the next artefact, I will create the exterior of a house supplied by a private client and create a questionnaire to ask them vital information about what they think of architectural visualization.